When people ask us how we got into the tortilla manufacturing business, they are often searching for some explanation regarding a certain ethnic background. It only makes sense, right? Well, we don't have any Central or South American background. Our background is living on a farm in the San Joaquin Valley, driving tractors through the fields, and flying airplanes. What we do have is a knowledgeable dietitian on staff and an interest in health.
Typically, people with our background, don't make tortillas. Created Whole is nothing typical. We are breaking stereotypes. We are going to big manufacturers who tell us that what we are doing is impossible, but we know it's possible. We have people that have grown up eating "mama's tortillas" tasting ours and telling us Created Whole Tortillas are incredible! A product like this has to go to the masses. We are determined not to waste the potential at our fingertips and what God has blessed us with.
Wheat tortillas are the fastest growing product line, not only in the tortilla industry, but in the entire grain products industry. 62 percent of the food industry, both commercial and non-commercial businesses, reported using tortilla products in their operations. People are requesting whole wheat tortillas in restaurants and food establishments. People are expecting great tasting products that are also healthy. Tortillas are versatile and consumable. They are eaten at breakfast, lunch, and dinner, as an appetizer, entree, dessert, or snack. With our background in health, along with an exceptional product, and industry timing, it's only natural that we should enter this market.
So maybe instead of asking "Why tortillas?", we should ask, "WHY NOT TORTILLAS?