Monday, April 20, 2009

Name This Baby

Many of my friends are at that stage of life where they are spending 9 months of the year making lists of names for a little munchkin; their new little munchkin. Of course they cannot let the little darlin' pop out unnamed, or remain that way for too long, so they think up adorable names like Emma Joy or Andrew Chase. Inevitably, someone will ask the question, "Does Emma have a special meaning?" In our society, names have significance. Names create an identity and gift someone a sense of individuality. This is not only true for people, but also for companies. Currently, I have no need to make a baby name list, but I do find myself needed to name a significant and newly developing aspect of my life: a flour tortilla business. The experts say that a name can make one the talk of the town or doom it into failure and anonymity. KnowledgeWorx You Know! has compiled a list of companies and the origin of their names. It's pretty interesting to think about how colossal giants like Google or Apple became identified. A friend, Jared C., came up with the name Unleaven Heaven: cute and catchy. Great for a blog name, but does it work for a specific product? Is it a great name for a whole wheat tortilla? Not so sure, but I'm feeling the pressure, because how does one launch a business without a name? One doesn't. This is number one priority. This baby has to be named!

The question that you can help answer is:
"What would you name a 100 percent whole wheat flour tortilla?"

Here is a picture of qualities that we believe are inherent to our product.

We need a name for our tortillas! Give us your ideas!


Anonymous said...

I think the name needs to specifically describe a bit about what you are selling. It helps people know what a start up, small company sells, quickly. Not sure of a name though. Also, you cannot branch out into leaven bread, with the current name.

Unleaven Heaven said...

I agree with you about having the name Unleaven. It is limiting. That's one of the reasons we are hesitant to actually put that on the product package. Obviously, 100% Whole Wheat Tortillas needs to be on the packaging, but what else? Thanks for the comment!

Dani said...

"Flatsos" ?

Rhonda Chen said...

I think "Unleaven Heaven" is a great name for your wholewheat tortillas. And you can add other unleavened products in the future if you need to. It is very catchy. I think wholewheat tortillas can go very far without the need to branch out into leavened bread items. Focus on pure tortillas; different sizes, different shapes, different colors.

"Unleaven Heaven" instantly brings to my mind some type of thin flat bread, crackers or matzah but that taste so good you feel like you are in heaven. My first feeling with the name is also some type of bread or "biscuits."

The "Heaven" aspect of the name also brings to mind bread (when used with the name unleaven). Bread being the staple of life; sustenance.

So maybe you could actually branch into "leaven bread" in the future, but de-emphasize the "Unleaven" aspect when designing the graphics logo for the packaging. And maybe emphasize the product type "Wholewheat Tortillas" as the tag line (or "wholewheat goodness"). Something like "Tortilla Heaven" would be solely for tortillas.

unleaven heaven...TORTILLAS
Wholewheat Goodness

I would also try to pursue the "kosher" and "halal" market, which is growing.

Just some thoughts.

Unleaven Heaven said...

I really like what you said about focusing. I think it's easy for new companies to think they need to do everything. Focus is so important. It's so helpful to let us know what you think of when you hear "Unleaven Heaven." Thanks for all the time to put some thought into this!