Wednesday, June 30, 2010

Not The Enemy

Have you ever heard people say, "I can't eat that. Too many carbs." We sometimes hear people say, "Sorry. I can't try your tortillas. I'm not eating carbs." A human body needs carbohydrates to run efficiently, and whole grains are a great source of energy.

The recommendation is to make one half of the day's grains whole. Nearly nine out of ten Americans aren't aren't choosing whole grains often enough to meet the minimum recommendations. On average, Americans consume less than one serving per day. Even more astonishing is that four out of 10 Americans consume less than one whole grain product during two weeks of their usual eating habits. Consumers are showing a strong interest in whole grains and one survey revealed whole grains as one of the top three foods that respondents were likely to choose for their own health. Data also showed that four out of five people are trying to eat more whole grains and two out of three people are trying to reduce their refined grains intake.

According to Mintel, just last year, manufacturers launched more than 3,000 new products with a whole grain claim-to-fame. The largest growth areas are bakery, breakfast cereals, and snacks. Registered Dietitian, Tina Miller, states, "Carbohydrates are not the enemy; just choose them wisely."

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Wednesday, June 9, 2010

A Wonderful World

Today, I went to play at Disneyland for a couple hours. I perused through Downtown Disney, giggled through 3 minutes on "The Tower of Terror", and sat eating a PB & J while listening to four performers sing oldies songs acapella style.

I watched a group of about 20 people, various ages, all wearing shirts that said the "Smith" Family Vacation 2010. They were snapping pictures, smiling, and enjoying the day. How many millions of people have smiled, laughed, and made beautiful moments because one man dreamed HUGE?

It's amazing to think that all of these various people, from various locations around the globe, could not experience "the magic" if Walt did not pursue his dreams and have the determination to build "The Wonderful World of Disney." He built a business from just an idea, on a piece of land that was just an orange grove. His creativity, imagination, vision, and leadership have gifted so many with wonderful memories and precious moments.

Someone once told me that "we must manifest the un-manifest." We were put on this Earth to bring to it "something" special. To create what has not yet been created. It is our responsibility to reach our highest potential because if we do not, the world is less.

So how can you create a wonderful world?

Thursday, June 3, 2010

"In your face" marketing...

Talked with a delightful woman at the Redondo Beach farmers market that had an interesting story to tell. We have developed a habit of presenting a platter full of tortilla samples for the passing shoppers perusing the market. After what I think was the second pass by the booth, she tried the sample. Based on that sample, she bought her first dozen.

The next week, she talked with Brenda at the booth and bought her second dozen of the famous Created Whole tortillas. This past Thursday, I was there for her third purchase, another 1 dozen tortillas. She says Created Whole tortillas are so good we eat the whole dozen in nearly one meal. She also said; "He [Tim] just stuck the samples "in my face", so I had to try it. I love them!"

Sometimes a little "Holy" boldness is good for business!

Commit to a little boldness this week, and then share your own story!