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Did you know that of the 13 key nutrients found in whole wheat flour only 5 nutrients are added back into the refining process of flour?

Have you heard of beriberi? Beriberi (pronounced Berry-berry) is a nervous system ailment caused by a deficiency of thiamine (vitamin B1) in the diet. Thiamine is involved in the breakdown of energy molecules such as glucose and is also found on the membranes of neurons. Symptoms of beriberi include severe lethargy and fatigue, together with complications affecting the cardiovascular, nervous, muscular, and gastrointestinal systems.

Beriberi is caused by a lack of thiamine (vitamin B1). Thiamine occurs naturally in unrefined cereals and fresh foods, particularly whole grain bread, fresh meat, legumes, green vegetables, fruit, and milk. Beriberi is therefore common in people whose diet excludes these particular types of nutrition e.g. as a result of famine. Beriberi may be found in people whose diet consists mainly of polished white rice, which is very low in thiamine because the thiamine-bearing husk has been removed. It can also be seen in chronic alcoholics with an inadequate diet (Wernicke-Korsakoff syndrome), as well as being a rare side effect of gastric bypass surgery. If a baby is mainly fed on the milk of a mother who suffers from thiamine deficiency then that child may develop beriberi as well.

When wheat flour is "refined" for the purpose of making baked goods like bread, pastries or tortillas the nutrient quality of the final product (white flour) is dramatically reduced. The flour is then called "enriched" leaving the impression that it is better for your health.

It is our mission (and your) to expose the deceptive marketing practices of the industry by bringing superior tasting products to market that are simple, more nutritious and that taste delicious. There is no need to sacrafice quality and taste at the expense of health.

Join the mission! Eat only whole!