Today was a huge milestone for our budding tortilla company, now named Created Whole. May 1, 2009 marks the first day of production; 35 dozen tortillas!
This is the bakery where we produce our whole wheat tortillas.
We went in at 8 am this morning, and it took about two hours from starting with just the ingredients, to having the finished product in bags. This morning we went into the bakery wondering if this batch was actually going to work, because yesterday, we tried a test run of 2 dozen, and that batch wasn't sellable. Tim and I talked through where we thought the problems were and went in today, hoping we could come out with an amazing tortilla. And we did!!!
Created Whole 100% Whole Wheat Tortillas
We are so blessed and ecstatic to finally be holding what we have been dreaming about for quite awhile. What's even more exciting is that people love it! We sold 10 dozen today! What's even more rewarding is that people are interested in the story, the process, and give us suggestions on where to go and who to market to. We got great ideas and positive feedback!
Tim and Dave S., our first customer! Dave just had lunch, but we got him to try a sample. He said, "Mmm! These are really good!"
Currently, Elaine's Cafe in Bakersfield, California is using our tortillas for wraps and burritos. We have our promotional work cut out for us in getting into other outlets. If you are interested in getting your own dozen or have some great marketing ideas, email us at email@example.com.