Blueberry Buzz

This week at Farmer's Market, we added something new; Vegan Raw Cheesecake. The flavor of the week was White Chocolate Blueberry, made by Wendy Naus, owner of Nature's Market & Juice Bar, and masterful creator of all kinds of vegan raw delicacies.

We have been introducing new items at farmer's market, not because are tortillas aren't selling, but because the compliment products actually improve our overall appeal. It definately creates more buzz around the Created Whole booth.

We also have been putting up more signs. This week, we needed to a sign for the cheesecake. Brenda created a masterpiece in her painting studio, aka, the trunk of the toyota corolla. Here are some pictures and a short video of the experience.

Straight Up Goodness

A popular brand of tortilla on the market today claims on its package to be "The finest ever made!" Flour that has been stripped of almost everything needed for good health is sometimes referred to as "fine" flour or "refined" flour. Maybe Created Whole should call theirs the "coarsest" tortilla ever made. "Coarse" flour with all the vitamins, fiber and nutrients found in the whole wheat berry is definitely superior in taste, quality and health benefits.

Check these ingredients of the major Whole Wheat Flour tortilla brand manufactured by La Reina, Los Angeles, CA.

Ingredients: Whole wheat flour, water, soy bean oil, salt, baking powder (corn starch, sodium bicarbonate, sodium aluminum sulfate, monocalcium phosphate), Mono and Diglycerides, calicium propionate, and bicarbonate, guargum, and dough conditioner (L-Cysteine).

The ingredients in Created Whole Wheat Tortillas:
Wheat, water, oil, salt.

Fresh. Simple. No surprises.

The only "eat it straight" tortilla!

Join the mission?

Did you know that of the 13 key nutrients found in whole wheat flour only 5 nutrients are added back into the refining process of flour?

Have you heard of beriberi? Beriberi (pronounced Berry-berry) is a nervous system ailment caused by a deficiency of thiamine (vitamin B1) in the diet. Thiamine is involved in the breakdown of energy molecules such as glucose and is also found on the membranes of neurons. Symptoms of beriberi include severe lethargy and fatigue, together with complications affecting the cardiovascular, nervous, muscular, and gastrointestinal systems.

Beriberi is caused by a lack of thiamine (vitamin B1). Thiamine occurs naturally in unrefined cereals and fresh foods, particularly whole grain bread, fresh meat, legumes, green vegetables, fruit, and milk. Beriberi is therefore common in people whose diet excludes these particular types of nutrition e.g. as a result of famine. Beriberi may be found in people whose diet consists mainly of polished white rice, which is very low in thiamine because the thiamine-bearing husk has been removed. It can also be seen in chronic alcoholics with an inadequate diet (Wernicke-Korsakoff syndrome), as well as being a rare side effect of gastric bypass surgery. If a baby is mainly fed on the milk of a mother who suffers from thiamine deficiency then that child may develop beriberi as well.

When wheat flour is "refined" for the purpose of making baked goods like bread, pastries or tortillas the nutrient quality of the final product (white flour) is dramatically reduced. The flour is then called "enriched" leaving the impression that it is better for your health.

It is our mission (and your) to expose the deceptive marketing practices of the industry by bringing superior tasting products to market that are simple, more nutritious and that taste delicious. There is no need to sacrafice quality and taste at the expense of health.

Join the mission! Eat only whole!