Tortilla Talk

It's a little bit small as the upload, but I was working on a half-size flyer for the farmer's market. This is what I've come up with so far. I still have another side to finish. I haven't decided yet if this will be the front or the back. The whole point of this flyer is to get the people that see us at the market to become connected with Created Whole online. The goal is for people to like us on facebook and read our blog, AND we are Twittering as BestTortilla too. So thanks to all of you that are connecting:)

One no Closer to YES

I glance at my watch. Ughh, two more hours. Looking up, I chirp, "Would you like to try a whole wheat tortilla? They're really good!" I'm like a song on repeat. That favorite song you unintentionally over play. Fantastic at first. Gets a little annoying after the nth play.

Sometimes they look at me and say "No, thanks." Sometimes they pretend I'm not there. Sometimes they think I say "Holy", and look at me with questioning eyes. Maybe "Whole" and "Holy" are interchangeable when a tortilla tastes this good.

I've developed a love and loathing relationship with Farmer's Market. I look forward to the social interaction. I like when people say, "These tortillas are so great!" I like that people are coming back every week for "their" tortillas. I like that I am part of this business. I like feeling like I have a purpose here.

On the other side of the coin, I have to get used to letting the "No's" go. Sales trainers say that one needs to be excited about each no cause that means one no closer to yes. I'm working on that excitement level. The gurus also tout putting a monetary amount to the No and mentally say, "Cha-Ching! Thanks for the no cause I just made money off of you." Right now, my thought process follows the path of, "Please! Can I just beat last weeks sales?"

I had a certain amount of "Yes-es" I wanted today, and I didn't get em' all. But, I did receive some. There are a handful of households in the Southbay that will be enjoying their first Created Whole tortilla dinner tonight. Cheers to that! It didn't rain today, and it was supposed to. Another plus. I made it through another market alone. Sigh of relief. We got our health permit for the next quarter. Fantastic! And, I'm given another week to prepare myself for all of next week's...

YESES!!!

Thumbs Up!

By Kara
Over the past week, more people have had the opportunity to sample Created Whole 100% Whole Wheat Tortillas, and the response has been VERY positive. At the "Mother of all Picnics", (held on Mother's Day), guests enjoyed "Pinwheels" with hummus, avocado, and veggies wrapped up in our tortillas. It was a hit! (Look for the recipe at the end of this post).

I had fun this week sampling tortillas at the Body Xchange Sports Club (on Truxtun and M) in Bakersfield. Some people were hesitant to try a tortilla sample, not expecting a whole wheat tortilla to taste good. Generally, whole wheat tortillas have the reputation of tasting gritty, stale, dry, and cardboardy. Not Created Whole Tortillas! Some people turned into serial samplers, and others responded with, "Wow! These are REALLY good! Where can I buy them?"

T.J. Giving us a thumbs up for great taste!

Now, you can buy Created Whole 100% Whole Wheat Tortillas by the dozen at Nature's Food Market or eat one for lunch at Elaine's Cafe. Hopefully, you will soon see us at other outlets including Lassen's Natural Foods in Bakersfield and Shafter Apple Market. We will also ship to you, so check out our website to place an order.

If you missed our picnic the other day, here is the recipe for the Pinwheels we served. Enjoy!

Pinwheels

1 Created Whole 100% Whole Wheat Tortilla

Trader Joe's Hummus (we like the Jalapeno Cilantro flavor)

Shredded Carrots

Sliced Avocado

Sliced Onions

Sliced Olives

• Spread the hummus evenly over the entire tortilla. Layer the carrots, avocado, onions, and olives in a row on the tortilla. (The row of veggies should be small on placed near to the edge closest to you). Begin to roll the tortilla up like a log (similar to what a sushi roll looks like). Once rolled, cut pieces 1 1/2 to 2 inches with a knife. Enjoy plain or dip in salsa!