Goals

The other day I was looking over, updating, and revising the business plan. Towards the beginning of the business plan, we have our company goals and objectives. Just wanted to share them with you:

Created Whole Goals and Objectives

• To create a movement of public demand for more natural, healthful, and nutritious food manufacturing methods
• To improve the quality of life, health, and financial status of our employees and customers
• To be innovative and forward thinking
• To serve our employees first and customers second
• To create a culture that is fun, uplifting, and one that people want to work in
• To offer job opportunities for men and women with past criminal records
• To positively impact our customers and community
• To practice sustainable business, "go-green", and have low impact on the environment
• To make the best tasting, highest quality tortilla on the market
• To expand our line of whole wheat tortillas to include additional products
• To become a household name
• To be sold at a national level that includes accounts with stores like Trader Joe's, Whole Foods, and Costco
• To have Created Whole Tortillas used in fast food establishments like Taco Bell, Chipotle, and Veggie Grill.
• To establish joint ventures with frozen burrito manufacturers like Evol Burritos
• To have agreements with Starbucks and other cafes where Created Whole Tortillas are used for pre-made wraps.
• To be part of Allegiant Airlines "Buy on Board" program as sandwich wraps.