How Do You Roll?

Right now, I (Kara) am blogging on assignment in Las Vegas Nevada wishing that I had a whole wheat tortilla to munch on. I'll be missing the fresh goodness of whole wheat tortillas while I'm away in flight attendant training. My consolation is that perhaps I can get a mail order (hint hint Tim:).

Apparently, tortillas are a hot commodity these days. The positive response during sampling events has been awesome! We are so excited that you think the product is as great as we do. But there is one thing that I am consistently hearing. When people taste the tortillas they first say, "This is REALLY good", followed up with, "You know what would be good with this...," and then they fill in the blank. And what diversity! Some people want a peanut butter and banana wrapped up in our whole wheat tortillas, or cream cheese with some veggies, or put some refried beans in it for a burrito.

My question is, How do you like to roll a tortilla? What's your favorite way to enjoy eating a tortilla and what do you like to put in it? I'd like to get your recipes and add your ideas to the blog posts and the up and coming website: http://www.createdwhole.com/.

Happy Rolling!
Kare

Thumbs Up!

By Kara
Over the past week, more people have had the opportunity to sample Created Whole 100% Whole Wheat Tortillas, and the response has been VERY positive. At the "Mother of all Picnics", (held on Mother's Day), guests enjoyed "Pinwheels" with hummus, avocado, and veggies wrapped up in our tortillas. It was a hit! (Look for the recipe at the end of this post).

I had fun this week sampling tortillas at the Body Xchange Sports Club (on Truxtun and M) in Bakersfield. Some people were hesitant to try a tortilla sample, not expecting a whole wheat tortilla to taste good. Generally, whole wheat tortillas have the reputation of tasting gritty, stale, dry, and cardboardy. Not Created Whole Tortillas! Some people turned into serial samplers, and others responded with, "Wow! These are REALLY good! Where can I buy them?"

T.J. Giving us a thumbs up for great taste!

Now, you can buy Created Whole 100% Whole Wheat Tortillas by the dozen at Nature's Food Market or eat one for lunch at Elaine's Cafe. Hopefully, you will soon see us at other outlets including Lassen's Natural Foods in Bakersfield and Shafter Apple Market. We will also ship to you, so check out our website to place an order.

If you missed our picnic the other day, here is the recipe for the Pinwheels we served. Enjoy!

Pinwheels

1 Created Whole 100% Whole Wheat Tortilla

Trader Joe's Hummus (we like the Jalapeno Cilantro flavor)

Shredded Carrots

Sliced Avocado

Sliced Onions

Sliced Olives

• Spread the hummus evenly over the entire tortilla. Layer the carrots, avocado, onions, and olives in a row on the tortilla. (The row of veggies should be small on placed near to the edge closest to you). Begin to roll the tortilla up like a log (similar to what a sushi roll looks like). Once rolled, cut pieces 1 1/2 to 2 inches with a knife. Enjoy plain or dip in salsa!

Created Whole Tortillas at Elaine's!!!

Elaine's Cafe is now using Created Whole Tortillas for the wraps and burritos!!! Elaine's Cafe is the only vegan restaurant in Bakersfield, California. Owned by Tim and Tracy Thompson, the restaurant serves some of the best soups, salads, sandwiches, burritos, and wraps.

Elaine's Cafe

(on 20th and G in Bakersfield, California)

Elaine's also has the one-of-a-kind Thompson's Old Fashioned Ice Creme. Invented by Tracy, the ice creme is made from MimicCreme, a cashew almond base, and the only of its kind. It's absolutely amazing! For a healthy lunch, stop by Elaine's for a burrito (try our tortillas!!) and some vegan ice creme! You'll be glad you did!

Pattie and Tracy: The Vegan Princess and Vegan Queen Bee

Elaine's Cafe: 1717 20th St. Bakerfield Ca, 93301

869-CAFE

By Far The Best!

People's reactions to trying Created Whole tortillas are beginning to flow in. This unsolicited email sent shouts and hi-5's all around. (all two of us.)
___________________________________________________________
Re: Unleaven Heaven

I tried that dozen you gave us for fajitas Sunday morning. They were by far the best tortillas we've ever tasted!!

Maddie skipped the blueberry pancakes, and ate only the tortillas!

Rock on!

Steve M. (Central Coast, CA)
___________________________________________________________

Single Greatest Secret of Better Health!

Nutritional advice can often be confusing. Groups advocate everything from Atkins to raw food diets as the way to achieve long life and great health. Fortunately, keeping healthy does not have to be complicated. For many of us, eating more fiber-containing foods could be the single greatest step toward better health.

A high fiber diet offers advantages far beyond those from the fiber itself. Foods rich in fiber also have:

• great vitamin and mineral contents,
• the most healthy & balance protein mixes,
• the highest levels of phytochemicals and antioxidants,
• eliminate the need for fiber supplements.

If you are confused about dietary advice but willing to do one thing, focus on increasing fiber in your diet. In fact just one "Created Whole" Wheat Tortilla provides 13% of your daily requirement for dietary fiber. Eat your way to health and enjoy the journey!

We've Got a Winner...

While the hot tortillas began to roll off the production line,
our filming staff documented that monumental event.
Hear for yourself as Kara describes the moment in her own words.

Order minimum two dozen today for free Shipping!!!

Turning A Dream Into A Tortilla

By Kara Mulder

Today was a huge milestone for our budding tortilla company, now named Created Whole. May 1, 2009 marks the first day of production; 35 dozen tortillas!

This is the bakery where we produce our whole wheat tortillas.

This is Moses, the tortilla master, operating the machine.

We went in at 8 am this morning, and it took about two hours from starting with just the ingredients, to having the finished product in bags. This morning we went into the bakery wondering if this batch was actually going to work, because yesterday, we tried a test run of 2 dozen, and that batch wasn't sellable. Tim and I talked through where we thought the problems were and went in today, hoping we could come out with an amazing tortilla. And we did!!!

Created Whole 100% Whole Wheat Tortillas

We are so blessed and ecstatic to finally be holding what we have been dreaming about for quite awhile. What's even more exciting is that people love it! We sold 10 dozen today! What's even more rewarding is that people are interested in the story, the process, and give us suggestions on where to go and who to market to. We got great ideas and positive feedback!

Tim and Dave S., our first customer! Dave just had lunch, but we got him to try a sample. He said, "Mmm! These are really good!"

Currently, Elaine's Cafe in Bakersfield, California is using our tortillas for wraps and burritos. We have our promotional work cut out for us in getting into other outlets. If you are interested in getting your own dozen or have some great marketing ideas, email us at createdwhole@gmail.com.